Evolving Economy Pt. 1: 1980 - 1995
Industrial Shift
The Malaise era of the 1970s would seem to finally be over with the 1980s economic recovery and the hopes of the return to the natural status quo of prosperity. In fact, with Udall willing to work with the unions back ince 1981, it would reinforce this notion. However, while the growth of the economy would commence once more in the 1980s and beyond, it would be different than before. The new source of wealth was now pouring in from the technological sectors and economies built on them such as data processing and working in offices with the growing field of finance and investment with all these new capabilities. Meanwhile, the great engines of industry did not stop slowing down. For the past few decades, the US has been dominating over with the power of their Ford convayor system of mechanized construction, but over time, the inefficiencies and issues of such a system were becoming more prevalent. Additionally, the buying habits of people were changing. With how strong and sturdy many things like home appliances were, the need to having to keep buying more was decreasing. While there was certainly a bit of novelty in buying new kitchen appliances, televisions and the like, a point had been reached in their sturdiness and cpaability that most didn't feel the need to buy new ones though the habits of frugality from the late 1970s and early 1980s also paid a good contribution to that and while creating new parts to fix them helped maintain things, the changing in buying habits meant that traditional industry was struggling to adjust. Though the production of smaller appliances was growing, such as the rise in computers, phones and other new gadgets such as video game consoles that was gaining some potential ground there, but for how long it wasn't sure. The traditional sectors were slowing down, especially as the follies of the American car industry were laid to bare and they would lose ground to the rise of the streamlined automated model that has now been pushed by the Japanese. Pushing efficiency to the limit and with an emphasis on reliable and fuel efficient cars, it would be little wonder then that more people would be gravitating toward purchasing these cars. At the same time, some of this industry, especially over in the radius of Detroit would begin shifting to a new construction project: that of building train cars. With the massive expansion of public rail and the ongoing electrification of the lines, there was the grand ambition of the greater usage of rail and thus builders, fixers and many more would be needing to come in This would be especially the case as the biggest shift happened: the beginning of the decline of fossil fuels.
With the US court case revealing some of the depths of the potential damage of manmade climate change along with the levels of scheming that associated companies were willing to go to cover up, suppress and obfuscate the information just to keep maintaining profit, it began causing shifts in people's lvies on the individualistic and societal level, especially wih the calls of the populace to the government to help deal with this. Coal was approaching its last days as the first of the brand new nuclear reactors would come up while oil is being attacked from all sides, from subsidy losses, to increased taxes and to the greater infrastructure changes to rely less on oil products, both directly and indirectly. Unsurprisingly, such a mentality would be painful blows to the car market, especially those who have rested too long on their laurels and desperately scrambling for innovation. However, the answer to resolving the future fuel question remained unclear. Battery technology was far too crude and untrustworthy for it to start. Biofuels would just raise the question of competitng farm land for food. Hydrogen, while possibly the most promising, would still suffer from many questions like harvesting it, how to store it and so on. Compressed air would start emerging as a dark horse candidate for cars. However, none of these would be seen as immediately beneficial enough to be of any real implementation. Additionally, given the other growing factors of people actually buying cars, thos also played into it. Meanwhile, this renewed interest in green power has helped soften the blow that came with the decline of traditional industry. One of the biggest growing sectors would be wind power as the race would begin to optimize the design for wind mills for renewable energy along with growing developments and expected trends. Others included more novel ideas such as installing wind turbines in more urban areas to take advantage of it such as on train stations or highways to capture the rush of air coming from when they move. Geothermal has also been a return to prominence. While always in the shadow of wind and solar, the growing successes over in Canada has brought fresh energy back to interest of geothermal. More and more teams would begin to survey for potential hotspots for growth and investment with support of the government. Meanwhile, solar power has seen a slight snag, but began regaining alot of inteest, especially over in the region of the USA known as the Sun Belt and the race was on to try make it more and more efficient to be more available to the public. While there was still plenty of hardworking people manufacturing and creating things, it was becoming increasingly clear that a postindustrial era was coming and the economy was evolving beyond that as its focus.
Finance, Service and Info
However, for other sectors, business was booming. It was the rise of the dominance of the white collar worker. Where men would go and dress in a white collared shirt and tie, transporting themselves to an office building and spend their working hours over in a cubicle and taking advantage of the impressive pay, benefits and the new stability that this new work life was providing for them. More and more people were investing and there were new things to be investing in so it was the establishment of a new foundation and way of being. The rise of office life would start trickling down more and more into the mainstream culture, especially with the rising prominence of companies like Microsoft, IBM and others, especially as their products influence the daily lives of the average joe. Of course, with the rise of such a booming field of buisness, there naturally came new reforms and regulations to curb the excessive behaviors and concerns that could come out. Indeed, not everything was pleasurable during this work area as while people in general were content with the jobs, there was also a rising sort of stress that came with dealing with certain bosses while older problems continued to permeate such as women having to try and deal with subtle harassment and other issues. While not having the same level of physical stress as a blue collar job or related work, there was still plenty of mental stress to do, especially in handlng factors outside the control. The new regulations put in helped deal from shark grinning individuals trying to liquidate and squeeze money out of companies in a single shot while curbing other excesses and by the mid-1900s, the sheen had worn off and the stereotypes such as the "corporate cocaine cowboy" would have some recognition, even if said new rules ensured there would not be a dramatic increase in the wealth cap along with providing a greater sense of fairness within the area. Nonetheless, for many a middle class children growing up in the early 1990s, it would be a common sight for one of their parents to go to these office buildings to earn the daily income.
Of course, then there was the growing interest in computers and the growing presence of this new technology itself. More and more people were showing greater interest in owning a home computer. Operating systems and software was becoming more and more capable and the interfaces were being designed with a greater sense of ease for the common man to use. Additionally, with having the established patterns of construction down, computers would embrace the ideal of modular design; parts and pieces could not be upgraded and switched out, granting a new sense of customization and control over to the configuration of the home computer. This would provide a refuge for tinkerers and creators to expand more on what could be done over with home comptuers. However, despite the growing presence of home computers, they were not fully adopted yet as something in the completely long-term, especially as schools and educators were trying to keep on how to use them and it was constant race of ensuring current computer literacy. While the information sector was booming and more cubicle farms were being established, this was not the only place where the service economy was growing. While not given as much respect as their blue collar counterparts, the "pink collar" field was seeing steady growth. From teachers to librarians and library technicians to mailfolk and the like, those more in the humble reaches of the service economy were seeing more co-workers, especially among those from old jobs that were not able to find new work. This gradual but growing shift in the workforce would indicate where attention was needed. It was the establishment of some new trends. While the new batch of white collar workers were riding, the pink collar workers maintained a steady increase though social factors such as the third wave of feminism aided in the need for growing respect and funding, as the early 1990s would see increased funneling of funds toward public education and developing plans in diversifying what is being taught. Beyond the classic academia, computer science was on the rise while others such as home economics and the like was given reinforced attention. As the 1990s entered the halfway point, it was becoming more obvious that computers would become vital to everyday life while statistics would show the buying habits were shifting away from the usual large appliances and similar fares to smaller gadgets and new gizmos, though this is secondary over to that of experiences. Going to concerts, movies, amusement parks and so on, experiences and the services related to them seemed to be what has been growing in popularity at least for the time being.
Union Changes
Unions of the workforce would have to face internal reckonings. While starting off the decade strong with their solidarity march back in 1981, they would find themselves having to face different issues over time, most of them not being aimed at them fascinatingly enough. One of them came through the reforms that the Udall administration and later the Askew administration would put into place. The single-payer universal healthcare system provided a massive boon to everyone in terms of healthcare and the other boosts such as the easier access and promotions of vocation schools would help boost the unions with their numbers and connections. However, with all of these large successes came, more and more people were questioning whether unions were really needed anymore or at least of the same of level of importance. After all, everyone now had quality healthcare and the growing number of reforms was making for a safer workplace and the like. That being said, the issue was more multi-facted than expected. After all, state- and local-government employment was growing more and more over time, especially with the large reforms done to help handle various new aspects of the government on all levels and legislation would give protection over these to assist. At the same time, the "right to work" laws maintained themselves over in various states even if new ones would not appear since.
Unions were now at an impasse and as more meetings were held, especially with the federal and state govenments along with each other, the growing concensus was that they needed to adapt and change to the upcoming paradigm. An opportunity would present itself in the form of third wave feminism and the SATMIN+ civil rights wave. While there would be a varied response to all these on an individual scale, union heads and organizers did see it as a good opportunity to maintain relevancy and would align themselves with them, which would permit for a growing number of people on different classes to understand more the needs of SATMIN folk along with with the changing paradigm over with evolving societal role of women. More and more unions would become headed by strong and mighty women, with fresh energy and bite. However, with this overlap also came a growing sense of economic understanding, with some noting that while many of the traditional manufacturing sectors were slowing down, new ones were opening up and or expanding, places where those who found new employment could help bring and create new unions. After all, pay raises were still going to be needed, especially as some folk find themselves in new jobs with not as much expected pay while others were helping their friends and the like with their own. While unions may have been down, they were not out yet. However, it was becoming clear that they would need to change and adopt however they could to the modern times while also taking advantage of the upcoming new political shift to serve their interests.
Buying Habits
For the common folk, things have changed considerably since the end of the 1970s. The economic troubles brought by the chaos of the Panama Canal mishandling and other issues caused by the Reagan administration's financial policy would starting easing up throughout the early 1980s. By the mid 1980s, the economy was in full swing and people were alot more comfortable spending their money, especially thanks to the help of the Udall administration pumping money into the economy and helping to restore confidence. That said, the rough times of the late 1970s and recovery period of the early 1980s did help establish alot of financial habits, especially for young people. People became more frugal of their items and would focus more on activities that would be low cost. However, this frugality would be somewhat codified by the revelations of
United States vs Exxon, revealing the troubles of climate change though more specifically, the subsequent reforms over plastic usage, recycling and the like. This helped reinforce a pattern in what people were spending their money on, that of experiences over items. Other changes including the new rules regarding restrictions on advertising to kids and what could be advertised to them. From the day to day though, it didn't seem much has changed though. People were still buying appliances and young people still indulging in the newest trends. That said, closer examination did reveal how much was changing. The fashion industry started taking a hit because of these changing trends; not as many teenagers or young folk were willing to indulge their money over in fashion because of some of these frugal habits though for the youth in particular, it was also in part of the growing skepticism toward major corporations. Advertisements always had a mixed result, but since the court cases showing the levels of lying and similar truth-twisting tricks that corporations would do to consumers, there was a gradually growing sense of wariness to a degree. Appliances didn't take a hit, but there was a growing insistence on being able to maintain and work on their own items. The phrase "planned obsolescence" would return to some talking circles, namely the concerns companies would try such actions. However, others refuted it, primarily because the changing buying habits of consumers along with the economic situation and reforms meant that few if any savvy buisnessperson would consider it. Many of the younger baby boomer hotshots coming in began emphasizing long-term planning and maintaining such matters. After all, one doesn't always have to design and sell a new model of appliance if money could be made selling the parts or upgrades or even services.
However, people still spent their money and novelty remained a prominent force. As computers were becoming more powerful and more inexpensive, they began appearing in more and more people's homes. Scratching the surface of what could really be done with these machines, the hobby circles surrounding them and the young Internet were quickly expanding over time. Video games also became a growing force. Despite the rough early years, Nintendo would revitalize the home console market and the decision to target both boys and girls would allow them to expand into multiple markets and appear to a wide variety of people. As the technology grew more sophisticated, more could be done with it in terms of graphics, processing power and so on. While there was still something of a skew toward boys than girls, there was still enough games that could be enjoyed by anyone and even the influences of late-stage third wave feminism would be felt in encouraging young ladies to learn programming and get into gaming themselves. The new technology was proving to be quite a hit, but only a handful of people were realizing just how much potential all of these new machines were having and can do. Beyond entertainment new and old, buying habits also shifted toward environmental safety. From heat pumps over to types of home and even home choice, environmental concern was becoming more of a prominent thing though people would adapt well. Decreasing plastic in things like bags or so on on supermarkets would be treated as par for the course regarding what food to buy such as cereal, school food and the like. Consumers and shops were adjusting to the new status quo. Despite the greater emphasis of frugality, there was still plenty of economic involvement with everyone spending money for what they enjoyed regarding hobbies or greater projects, especially with the return of gardening, urban farming and the like becoming more common place.